Privacy policy

Last updated: 20-05-2025

At Not Dead Enough, we value your privacy. In this privacy policy, we explain what personal information we collect, who we work with, how we use, share and protect the information. We encourage you to read this privacy policy carefully.

1. Identity and contact details of the controller

Company name: Not Dead Enough

Legal form: Limited partnership

Registered office: Luikersteenweg 23, 3920 Lommel (Belgium)

Company number: 0772.604.010

VAT number: BE 0772.604.010

E-mail: contact@notdeadenough.be

2. Personal data collected

2.1 Personally Identifiable Information: When using our website and placing an order, we may collect certain personal information necessary to provide our services and process your orders, such as your name, e-mail address, address, payment information and telephone number. We collect this information only when you provide it voluntarily, such as when placing an order, subscribing to our newsletter or filling out a contact form.

2.2 Non-Personally Identifiable Information: We may also collect certain non-personally identifiable information when you visit our website, such as your IP address, browser type, operating system and pages visited. This information is used to improve the performance of our website and to analyze our demographics. We collect this device data using the following technologies:

Cookies: These are data files placed on your device or computer that often contain an anonymous unique id. For more information about cookies and disabling cookies, please visit our cookie policy.
Log files: These track actions on the website and collect data including your IP address, browser type, Internet service provider, pages from which you are directed to and where the website sends you, date and time indications.
Web beacons, tags and pixels: These are electronic files used to record data about website usage.

3. Use of personal data collected

3.1 We use the personally identifiable information collected for the following purposes necessary to adequately perform our services:

To provide our services to you in the best possible way.
To process and deliver your orders.
To check your orders for possible risks or fraud.
To respond to your questions and requests.
To notify you of important changes or updates regarding our products and services.

3.2 We may use the (non-)personally identifiable information collected for the following purposes, to the extent you have consented:

To improve the user experience on our website.
To optimize our marketing efforts.
To collect statistics about the use of our website.
To display and send you relevant and/or personalized marketing communications (such as, for example, news, promotions, advertising, discounts, offers, information about our brand and (new) products or services).

4.1 We may share your personal information with third parties, but only to the extent necessary to provide our products and services to you or when required by law.

4.2 We will not sell, rent or disclose your personal information to third parties for their marketing purposes without your express consent.

4.3 Processors we work with

4.3.1 Courier services for delivery of your order

We share your name and address with our logistics party to deliver your order to the address you provide. We work with Bpost, DHL, DPD, UPS, Mondial Relay or PostNL, depending on the country to which your order needs to be shipped.

4.3.2 Shopify

For our website and webshop, we work with Shopify (www.shopify.com). Shopify uses your personal data to help us deliver your orders, fulfill our obligations and helps us build, operate and maintain our website and webshop. If you would like to know more about this, please refer to Shopify's privacy policy. You can access it here and here.

4.3.3 Mollie

We work with Mollie (www.mollie.com) to process payments made through the webshop. When you make a payment on our webshop, you will be asked by Mollie to provide your payment details, such as your name, address, e-mail, credit or debit card information. Mollie collects and processes your data on our behalf and ensures that your financial information is handled safely and securely. Want to know more about this? Read their privacy policy.

4.3.4 Google

In addition, we use various Google services that can also process data. For example, we use Google to analyze and improve website usage and show targeted, relevant ads to you. This includes collecting data via cookies about your interactions, browsing habits and preferences on our site. This data helps us understand user behavior for optimization and direct marketing, which is a form of automated profiling. By consenting to the placement of these analytics and direct marketing or advertising cookies, you consent to this data processing for these purposes. Want to know more about how Google handles your personal data? Read their privacy policy here.

4.3.5 Channable

To optimize and manage our webshop, we use the services of Channable. Channable helps us manage and improve our product data feeds and online advertising campaigns. This allows us to offer our customers a better and personalized shopping experience. More information on how Channable handles personal data can be found in their privacy policy.

5. Retention period of personal data

5.1 We will never keep your personal data longer than is necessary to provide our products and services in the best possible way or as long as is necessary to comply with our legal obligations. As soon as the information is no longer necessary in the context of our services, we will delete it.

6. Protection of personal data

6.1 We take all reasonable technical and organizational measures necessary to protect your personal data from unauthorized access, loss, misuse or alteration. For example, we use encryption technologies and restrict access to your data to authorized personnel.

7. Your rights regarding the personal data collected

7.1 You have the right to access the personal data we have collected from you. You have the right to portability of your data at any time, the right to correct, update or limit it or have it deleted.

7.2 You have the right to object at any time to the use of your data for direct marketing purposes.

8. Complaints

8.1 Should you have any complaints regarding the processing of your personal data, you can always lodge a complaint with the Data Protection Authority (https://www.dataprotectionauthority.be/citizen).

Data Protection Authority (Gegevensbeschermingsautoriteit)

Drukpersstraat 35, 1000 Brussels (Belgium)

+32 (0)2 274 48 00

+32 (0)2 274 48 35

contact@apd-gba.be

9. Privacy policy changes

9.1 Not Dead Enough reserves the right to update or modify this privacy policy at any time. Any changes will be posted on this page along with the date of update.

10. Contact

10.1 If you have questions about our privacy policy, or if you wish to exercise your rights, you can always contact us using the following information:

Not Dead Enough CommV
Luikersteenweg 23
3920 Lommel
Belgium

VAT: BE 0772.604.010
Email: contact@notdeadenough.be
Phone: +32 (0) 499 13 60 69

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